Background

Pratt Institute Office of Education Abroad (OEA) manages faculty-led study abroad programs, which are short-term international academic experiences offered during academic breaks and open to undergraduate & graduate students.

Pratt Institute Office of Education Abroad (OEA) manages faculty-led study abroad programs, which are short-term international academic experiences offered during academic breaks and open to undergraduate & graduate students.

Problem

Student are withdrawing after acceptance into the program dispite of a deposit of $500. On average, 39.28% of students withdrew from faculty-led programs during the 2025 year.

What We Found &

Why Students Withdrew


Through faculty interviews, student co-design workshops, OEA documentation, and withdrawal data, we discovered that students weren't withdrawing due to lost interest. They were withdrawing because the process became too difficult to manage.


🔴 Visa confusion : Students didn't know what was required, when things were due, or if they were on track.


🔴 Financial uncertainty : Costs, payment schedules, and financial aid implications remained unclear even after the deposit was paid.


🔴 Fragmented process : Required steps were scattered across Terra Dotta, email, and PDF documents. Students had no single source to answer basic questions: What do I do next? When is this due? Who can help me?


🔴 Email overload : Critical information was sent primarily through email, which students rarely retained or engaged with consistently.


🔴 Inconsistent faculty support : Faculty leaders often took on administrative tasks beyond their academic role, leading to uneven communication across programs.

But the problem is …. Students are withdrawing last minute .....

Goal & Scope

The goal was to increase retention and reduce withdrawals by redesigning how students receive clarity, structure, and support during the most vulnerable phase of their journey.


This wasn't about building new platforms or rewriting policy. It was about making an already complex process feel navigable when students had committed financially but still faced visas, insurance, payments, and travel logistics—often with fragmented guidance and inconsistent support.

Scope of work

Scope of work

Scope of work

My Role

Service Design Lead


  • Co-designed and created interactive ecosystem map and service blueprint


  • Designed and facilitated co-design workshops with 7 students


  • Synthesized insights across stakeholders


  • Identified system-level breakdowns and intervention opportunities

Background

A well-run program losing nearly 4 in 10 students after acceptance

Pratt Institute's Office of Education Abroad (OEA) manages faculty-led study abroad programs — short-term international academic experiences offered during academic breaks, open to undergraduate and graduate students.


Despite genuine enthusiasm from students, a persistent withdrawal problem had gone unresolved. The drop-off wasn't during the application stage — it was happening after students already said yes, concentrated in the narrow window between acceptance and the $500 deposit deadline.

39%

Average withdrawal rate across faculty-led programs

10 Days

Post-acceptance window where the majority of withdrawals occurred

4

Targeted interventions proposed to reduce withdrawals

Insights

From interviews, workshops, and research we identified three major breakdowns:


1. Information fragmentation

Students must navigate Terra Dotta, email, PDFs, and Canvas.


2. Financial uncertainty

Students commit deposits without fully understanding total costs.


3. Emotional isolation

Students feel overwhelmed but lack clear support channels.

This bridges the gap between research and design.

What we did

We combined observation, interviews, and participatory design to understand where the system breaks.

Service Safari

Service Safari

  • Observed onboarding sessions

  • Reviewed Terra Dotta workflows

  • Mapped information delivery across touchpoints

  • Observed onboarding sessions

  • Reviewed Terra Dotta workflows

  • Mapped information delivery across touchpoints

Interview 3 Professors

Interview 3 Professors

  • Interviewed faculty leading programs

  • Explored communication and expectations

  • Identified gaps in support structure

  • Interviewed faculty leading programs

  • Explored communication and expectations

  • Identified gaps in support structure

Pratt Japan

Pratt Japan

/Summer @Tokyo,Japan

/Summer @Tokyo,Japan

Learn More on Terra Dotta ——>

Learn More on Terra Dotta ——>

Richard Sarrach

Richard Sarrach

rsarrach@pratt.edu

rsarrach@pratt.edu

Archaeology

of

Future Rituals

Archaeology

of

Future Rituals

Storytelling in Spain

Storytelling in Spain

/Summer @Barcelona & Madrid,Spain

/Summer @Barcelona & Madrid,Spain

Learn More on Terra Dotta ——>

Learn More on Terra Dotta ——>

Carmen Malvar

Carmen Malvar

cmal1315@pratt.edu

cmal1315@pratt.edu

Codesign WorkShop

Codesign WorkShop

  • Facilitated sessions with 3 student types

  • Used journey + resource mapping

  • Captured lived and anticipated experiences

  • Facilitated sessions with 3 student types

  • Used journey + resource mapping

  • Captured lived and anticipated experiences

What we found

The problem wasn’t interest—it was clarity at the moment commitment became real.

Information is fragmented, not lacking

Key finding

  • Steps spread across Terra Dotta, email, PDFs

  • No clear “what do I do next”

  • Students feel overwhelmed and lost

Support is inconsistent and unofficial

  • Faculty communication varies widely

  • Email becomes the default support system

  • No standardized ownership of experience

Students trust people over systems

  • Students rate returning peers as their most trusted information source 

  • Students like real photos of housing, classrooms, daily life, and student work

  • Deadline awareness is inconsistent.  

Problem

Students weren't withdrawing because they lost interest

Through faculty interviews, student co-design workshops, OEA documentation, and withdrawal data, one pattern emerged: students withdrew because the process became too difficult to manage alone — not because their commitment faded.

Students aren't withdrawing because they don't want to go — the process set them up to fail.

Research synthesis finding

Research

Scope of work

Six weeks of research spanning service safari, faculty interviews, OEA document review, and a two-session co-design workshop with seven students across three archetypes.

Service Safari — Key finding

Information feels overwhelming and disjointed. Terra Dotta is hard to navigate. Program pages vary in depth. There is no unified orientation moment — students piece together the picture from disconnected sources.

Students aren't withdrawing because they don't want to go — the process set them up to fail.

Research synthesis finding

Artifacts

Service BluePrint

Service BluePrint

The service blueprint maps the end-to-end study abroad journey, highlighting key touchpoints, backstage processes, and support systems that shape the student experience.

It reveals critical moments where misalignment, unclear communication, or external pressures can disrupt the flow and increase withdrawal risk, guiding where targeted interventions are most needed.

The service blueprint maps the end-to-end study abroad journey, highlighting key touchpoints, backstage processes, and support systems that shape the student experience.

It reveals critical moments where misalignment, unclear communication, or external pressures can disrupt the flow and increase withdrawal risk, guiding where targeted interventions are most needed.

Eco System Mapping

Eco System Mapping

Study abroad is not a single product experience, it is a service ecosystem involving students, faculty leaders, administrative staff, visa authorities, and financial systems.


To understand these relationships, we mapped the full ecosystem to identify communication gaps and responsibility overlaps.

Study abroad is not a single product experience, it is a service ecosystem involving students, faculty leaders, administrative staff, visa authorities, and financial systems.


To understand these relationships, we mapped the full ecosystem to identify communication gaps and responsibility overlaps.

View larger

Co-Design Workshop

Co-Design Workshop

Co-Design

Workshop

A co-design workshop is a collaborative session where the people who actually use the service—in this case, students—work with us to map their experiences, identify breakdowns, and co-create future solutions.

2 workshops

7 Students

3 Archetypes

Toolkit + Journey Map

Mapping out their ideal journey for the student abroad program

Mapping out their ideal journey for the student abroad program

Mapping out their ideal journey for the student abroad program

context and goal

Make study abroad feel navigable, not overwhelming.

To uncover the reasons students withdraw from study-abroad programs, we conducted participatory co-design workshops with students at different stages of the journey.

Participants reconstructed their experiences using physical journey maps, emotional markers, and reflection journals.

This approach revealed moments of uncertainty across the process — particularly around timelines, financial planning, and access to peer knowledge — turning individual experiences into shared insights that informed our service ecosystem and blueprint.

Co-design Toolkit

Co-design Toolkit

The Co-Design Workshops help students discuss, map, ideate activities.

Students also shared emotional pain points, communication gaps, asked about deadline, support structures and resources.

User Journey Map

User Journey Map

User Journey Map

Before facilitating the co-design workshop, we developed a User Journey map based on information provided by the Office of Education Abroad (OEA). We broke the experience into four distinct phases, which later became the structural backbone of the Service Blueprint

Before facilitating the co-design workshop, we developed a User Journey map based on information provided by the Office of Education Abroad (OEA). We broke the experience into four distinct phases, which later became the structural backbone of the Service Blueprint

Before facilitating the co-design workshop, we developed a User Journey map based on information provided by the Office of Education Abroad (OEA). We broke the experience into four distinct phases, which later became the structural backbone of the Service Blueprint

Program Cards
(selecting the program)

Program Cards
(selecting the program)

Participants chose a Program Card and discussed their reasons.


For prospective students, this helps them envision the steps involved and the challenges they may face throughout the process.

Participants chose a Program Card and discussed their reasons.


For prospective students, this helps them envision the steps involved and the challenges they may face throughout the process.

Pratt Japan

Pratt Japan

/Summer @Tokyo,Japan

/Summer @Tokyo,Japan

Learn More on Terra Dotta ——>

Learn More on Terra Dotta ——>

Richard Sarrach

Richard Sarrach

rsarrach@pratt.edu

rsarrach@pratt.edu

Archaeology

of

Future Rituals

Archaeology

of

Future Rituals

Storytelling in Spain

Storytelling in Spain

/Summer @Barcelona & Madrid,Spain

/Summer @Barcelona & Madrid,Spain

Learn More on Terra Dotta ——>

Learn More on Terra Dotta ——>

Carmen Malvar

Carmen Malvar

cmal1315@pratt.edu

cmal1315@pratt.edu

Support Member & Resources Cards

Representing Faculty, OEA staff, advisors, peers, and family

Support Member & Resources Cards

Representing Faculty, OEA staff, advisors, peers, and family

These cards represent the key people, offices and resources that play a role in their experience. Each card describes who and what they are and how they help.

These cards represent the key people, offices and resources that play a role in their experience. Each card describes who and what they are and how they help.

Helps you navigate the study-abroad process — from choosing a program to preparing for departure and staying connected while abroad.

Helps you navigate the study-abroad process — from choosing a program to preparing for departure and staying connected while abroad.

Office

of

Education

Abroad

Office

of

Education

Abroad

Academic

Advisor

Academic

Advisor

Makes sure your study-abroad courses fit your academic plan and count toward your degree requirements.

Makes sure your study-abroad courses fit your academic plan and count toward your degree requirements.

Financial

Department

Financial

Department

Handles tuition, scholarships, and payments related to your study-abroad program, helping you stay informed about costs and deadlines.

Handles tuition, scholarships, and payments related to your study-abroad program, helping you stay informed about costs and deadlines.

Shares firsthand experiences, advice, and tips about what to expect and how to prepare for your program.

Shares firsthand experiences, advice, and tips about what to expect and how to prepare for your program.

Returning

Student from

same course

Returning

Student from

same course

International Fairs

International Fairs

In person fair to see what we got to offer

In person fair to see what we got to offer

Poster/Flyer

Poster/Flyer

You might have seen me around the campus

You might have seen me around the campus

Office Time

Office Time

Office time with the OEA folks, they can help yu

Office time with the OEA folks, they can help yu

One Pratt

One Pratt

One

One

your one stop shop for everything Pratt admin stuff

your one stop shop for everything Pratt admin stuff

Journey Journals

Personal documentation of their mapped experience

Journey Journals

Personal documentation of their mapped experience

Participants build their own journey by arranging and adjusting the key steps, participants were encouraged to reflect on their personal experience — what felt exciting or stressful, what tools or information helped them, and what could make the process easier for future students.

Participants build their own journey by arranging and adjusting the key steps, participants were encouraged to reflect on their personal experience — what felt exciting or stressful, what tools or information helped them, and what could make the process easier for future students.

Designing With Students, Not Just For Them

What this workshop unlocked

Students didn’t just need “more info.” They needed the process to feel legible: what happens next, who can help, and what “good progress” looks like after acceptance especially in the pre-departure phase where pressure peaks.

3 Key findings

Peer reassurance matters

Students wanted structured, light-touch connections to returning students to normalize anxiety and answer questions without booking meetings.

Visual proof builds confidence

Students wanted authentic photos (classrooms, housing, daily life, student work) to set expectations and reduce “unknowns.”

A simpler timeline is stress relief

Deadlines varied across programs, and students struggled to understand sequence. They asked for a unified planner or checklist view.

Impact Summary

The Key finds then helped us with the interventions we share in another case study:
More authentic visuals, a simpler timeline/checklist, and structured peer reassurance — all designed to centralize and prepare information for the students without increasing staff overhead.

Designing With Students, Not Just For Them

What this workshop unlocked

Students didn’t just need “more info.” They needed the process to feel legible: what happens next, who can help, and what “good progress” looks like after acceptance especially in the pre-departure phase where pressure peaks.

3 Key findings

Peer reassurance matters

Students wanted structured, light-touch connections to returning students to normalize anxiety and answer questions without booking meetings.

Visual proof builds confidence

Students wanted authentic photos (classrooms, housing, daily life, student work) to set expectations and reduce “unknowns.”

A simpler timeline is stress relief

Deadlines varied across programs, and students struggled to understand sequence. They asked for a unified planner or checklist view.

Impact Summary

The Key finds then helped us with the interventions we share in another case study:
More authentic visuals, a simpler timeline/checklist, and structured peer reassurance — all designed to centralize and prepare information for the students without increasing staff overhead.

Final Output : The Journal

Students across different stages of the study-abroad journey consistently expressed that withdrawals were not driven by lack of interest, but by accumulating uncertainty caused by scattered communication, , and emotional overwhelm at critical transition points.

Returning Student

“I got my visa approval only two weeks before departure — everything felt rushed.”

Prospective Students

Prospect students suggest a to-do list of Application process

Prospective Students

Students thought it would benefit them to have early access to the syllabus and also works done from the pervious students

Prospective Students

“I wish I could see where we’ll live and what past students did — it would help me feel prepared.”

Final Output : The Journal

Students across different stages of the study-abroad journey consistently expressed that withdrawals were not driven by lack of interest, but by accumulating uncertainty caused by scattered communication, , and emotional overwhelm at critical transition points.

Returning Student

“I got my visa approval only two weeks before departure — everything felt rushed.”

Prospective Students

Prospect students suggest a to-do list of Application process

Prospective Students

Students thought it would benefit them to have early access to the syllabus and also works done from the pervious students

Prospective Students

“I wish I could see where we’ll live and what past students did — it would help me feel prepared.”

Interventions

Interventions

Based on our research insights, co-design workshops, and service blueprint analysis, we developed a set of targeted interventions to address the key breakdowns contributing to student hesitation and withdrawal.

These interventions focus on strengthening communication, improving information clarity, and providing emotional support at critical moments in the study abroad journey. Together, they work as an integrated system to make the experience more transparent, achievable, and supportive for students, faculty, and OEA.

Coming Soon

Coming Soon

Final Output : The Journal

The co-design workshops allowed us to move from research synthesis to system-level understanding by evaluating the current journey map and surfacing lived student experiences that are often invisible in administrative processes.

Students across different stages of the study-abroad journey consistently expressed that withdrawals were not driven by lack of interest, but by accumulating uncertainty caused by scattered communication, , and emotional overwhelm at critical transition points.